Google Ads Campaigns Management (SEM)

We are a Google Premier Partner Agency. We know how to increase your sales.

DATA-DRIVEN PROFESSIONAL CAMPAIGN MANAGEMENT

Immediate and Fully Measurable Results

We succeed at making your Google Ads campaigns effective from the very beginning.

We optimize your ads copy, your landing page and your strategy for immediate connection with your target audience.
Our vastly experienced account executives are trained to reach the highest ROI on your ads campaigns. These campaigns are ideal both for branding and performance marketing.

YOU ARE ONE CLICK AWAY FROM YOUR IDEAL CUSTOMER

We were rewarded with Google’s Search Excellence Award

Yong Su Kim (VP Americas, Google Customer Solutions) gave us the prize at the Google awards ceremony in New York.

We are a Google Premier Partner

Our Google Premier Partner insignia makes us stand out for our top quality service and client satisfaction rates. Besides, it gives us privileged access to exclusive Google trainings with the latest knowledge in Ads campaigns.

START TODAY BY QUOTING YOUR CAMPAIGN!

It is high time you ranked first within Google results. We know how to increase your sales.

Ask for a quote!

Choose keywords you wish to be displayed in Google and define how much you want to invest.

You will only pay for the users who click on your ad and access your website.

Immediate and fully measurable results.

Scalable exposure according to your budget.

Search Ads and Display Network Ads.

Weekly and monthly performance reports.

Account executive available to handle all your questions.

What is Google Ads and why do you need it?

Google Ads is Google’s official advertising system. Through Google Ads, your website will be displayed in different high exposure media such as Google’s result pages, digital newspapers and magazines, and video sites such as YouTube.

Another high impact option Google Ads will turn possible is what everybody knows as Remarketing Campaigns. In a few words, these campaigns are used to show ads to people who have already visited your website (these campaigns are ideal to strengthen brand recognition).

YOU ARE ONE CLICK AWAY FROM YOUR IDEAL CUSTOMER

Google Ads benefits:

Through Google Ads, we’ll succeed at reaching your target audience.

You only pay per click

You only pay if users click on the ad and access your website.

Maximum reach

Your ad will be shown to all users looking for your product or service in Google, the world’s most popular search engine.

Budget control

You decide how much to invest. At SEOcom we can offer advice on the ideal investment amount to reach your business goals.

What is the cost per click?

Everything will depend on the competition. Given that Google Ads works through a bidding system, the larger the number of advertisers pushing for the same keyword and the higher their bid, the more you will have to pay to compete.

However, investment is not the only criteria taken into account by Google when determining which ads to display. There are also other ways to optimize your campaign so that your ad ranks better than your competitors’, even when paying less. This is achieved through the optimization of the Quality Score. At SEOcom we are experts in optimizing this factor to lower the cost per click.

We help your business get a positive ROI through Google Ads.

We are here to help you attract new customers and increase your sales. Contact us if you want your website to appear within Google’s first.

CONTACT US!

QUALITY SCORE EXPERTS

What is Quality Score?

It is the score Google gives to your campaigns. The higher the score, the lower the cost per click you will have to pay (on average).

At SEOcom we are experts in optimizing this factor.

QUALITY SCORE IS CALCULATED OUT OF 3 ELEMENTS:

Consistency between the campaign keywords and the Ad’s copy.

Landing page user experience.

Ad’s CTR.

In short, Google created Quality Score as a way to acknowledge those advertisers that provide a good user experience. We must not forget that Google’s main goal is that users find what they are looking for.

AT SEOCOM WE ARE EXPERTS IN OPTIMIZING CTR

What is CTR?

CTR, also called Click-Through Rate, is the number of clicks that your ad receives divided by the number of times it is shown. For example, if your ad receives 5 clicks per every 100 times it is shown, its CTR is 5%.

Google prioritizes those ads with high CTR. This is because showing these types of ads will lead to more clicks, which in turn will lead to satisfied users who find what they are looking for. By contrast, if an ad does not receive clicks (low CTR), it implies it doesn’t answer to what users expect to find.

Google acknowledges those companies with good CTR by lowering their cost per click (CPC). Your company could be one of them!

CLEAR AND PRECISE INFORMATION

Why do I need a landing page for my ads?

In short, because it does not make sense to send users to a general homepage. The ideal option is to send them to a specific page containing what they are looking for. Nobody wants to waste time!

So, what should we do? We should create an exclusive landing page with precise information on what the user is looking for, or send the user to a specific section in our site. Users want clear and precise information.

At SEOcom we have an advanced system for creating AMP landing pages. AMP technology allows for the loading speed of landing pages to be under 1 second. Both Google and users positively value fast loading speed. This allows our campaigns to be highly effective.

HIGH IMPACT ADS ARE ALWAYS RELEVANT

Why is ads relevance important?

Users must feel the ad is speaking directly to them. Google looks for the ad to solve the user’s problem.

Ads must contain words closely related to what the user is looking for. This will make the user feel identified with the message..
Relevant ads have high CTR. This leads to better Quality Score (by lowering the CPC).

At SEOcom we are experts in creating optimized and high mpact ads. We also conduct A/B tests with different messages to take performance to its maximum levels.

You are the owner of your Google Ads account, at all times

One of our distinguishing aspects is that we’ll never keep you from having your account access. The account always belongs to the client.

SEOcom will only have limited access as an agency.

If, for any reason, you decide to leave our agency, you’ll be able to take with you all of your data and all of the work that has already been done. However, if you decide to leave, be sure we’ll miss you. And, if later on you wish to return, we’ll always welcome you with open arms.