The first step is to define our ideal customer. Once we have defined it, we can think of different strategies to draw its attention. At this stage, we work hard for generating content through social media and blog posts. This can be complemented with paid traffic in Google Ads and Facebook Ads.

Once the user gets into our website, the main goal is to turn that anonymous user into a known user who is identified by her/his name, surname, company, and other relevant data. Thus, we create value content, to which users only get access by filling a form with their data. This data can vary according to your marketing goals.

E-mail automation will lead to positive interactions between your potential customers and your company. We also integrate data with a CRM system, so that your sales team can take action at the right moment, right when the potential customer is more willing to make a purchase. Each positive interaction between your potential customers and your brand is a step forward towards ensuring the transaction is finally closed.

Ensuring the purchase is made is great, but it is also important to know that efforts do not end there. Through social media and e-mail marketing campaigns, we will add value at all times. The goal is, beyond getting new customers, to make our customers loyal to our brand so that they are willing to tell their friends about our fantastic product and service.